
This concept developed by American sociologist George Ritzer first appeared in his 1993 bestselling book, The McDonaldization of Society. Since then it has become a central concept within the field of sociology, particularly within […]
This concept developed by American sociologist George Ritzer first appeared in his 1993 bestselling book, The McDonaldization of Society. Since then it has become a central concept within the field of sociology, particularly within […]