Learning English

Word: Nadir

Nadir (Noun)

Sentence with Context:

For those who find themselves at life’s nadir of satisfaction, focusing on the golden years to come may offer some solace. “Once you get there, I think you get more realistic” Blanchflower told The Guardian, “and happier.”

Source: thehill.com

Richards is confident that the trading environment will be more stable than in recent years: between 2006 and 2009 ITV operating profits halved from £400m to £200m. After writedowns and exceptional costs, the company lost £2.7bn in 2008, the nadir of its fortunes.

Source: www.theguardian.com

The Guardian and Observer started printing in its European-style Berliner format back in 2005, when it sold 341,000 copies a day. But its average circulation in April was just 154,000, meaning its presses have become increasingly expensive to run at a time when revenue from advertising is at a nadir – The Guardian made an operating loss of £38m in 2016/17 and £57m in 2015/16.

Source: www.prolificnorth.co.uk

Meaning:

(1) The lowest or most unsuccessful point in a situation

(2) [In Astronomy] The point on the celestial sphere directly below an observer

Synonyms

Rock-bottom, Bottom, All-time low, Record low, Low point

Antonyms

Zenith, Acme, Climax, Top

Mnemonic (Memory Aid): How To Remember?

It may sound foolish but imagine yourself in a mess. You need help but no one is helping you out. They politely decline telling you “No, Dear!” (Those self-centred fools!) When you find no one to help you out, you would know that you have hit rock-bottom, your nadir. Thus, remember “Nadir” by equating it with “No, Dear!

Credits: giphy.com
[Sad Homer after hitting rock-bottom, his nadir!]

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